Why Is Ja Rule Beefing With The Sacramento Kings?


I’m worried about Ja Rule.

Seemingly poised to become one of the faces of East Coast hip-hop in the years falling Biggie Smalls’ death, 50 Cent weakened Rule’s rising star with the scathing diss track, “Wanksta.” 50 later said the track wasn’t about Ja Rule specifically, but the less famous and earlier 50 song “Life’s on the Line” is a direct shot at Rule.

In the decade-and-a-half since, Ja Rule’s closest flirtation with mainstream relevance came as a central figure in the Fyre Festival debacle. The sham music festival — since chronicled in a pair of documentaries, which itself raises red flags — landed founder Billy McFarland in jail for six years, and earned Ja Rule a ban from the Bahamas. Rule (born Jeffrey Atkins) insisted his innocence in the wake of the documentaries’ releases.

A tweet about a profoundly absurd moment in pop-culture history, delivered with the language of an Adam West-era Batman villain, is ripe for parody. And the Minnesota Timberwolves capitalized.

Ja Rule’s return-fire is the hip-hop beef of lousy internet aggregation, co-opting the gimmick that made Lil B social media famous a few years ago. For those who don’t remember, the Bay Area-based performer Lil B placed a “curse” on Kevin Durant and produced a diss track on the then-Oklahoma City Thunder star.

Just because you h/t the original source doesn’t mean you aren’t just lifting someone else’s content, though there is an interesting subplot unfolding here.

Wait…what? Why is Ja Rule tagging the Sacramento Kings in a beef with the Minnesota Timberwolves? And it’s not a one-off, either!

Now, the Kings have been one of the most surprising and fun developments of this NBA season. They sit a game out of a Playoffs berth in the Western Conference and would be the FIFTH seed in the Eastern Conference, if the postseason started today.

The Ja Rule curse only impacted the Kings insomuch as it benefited the Timberwolves. Expect both to go on a tear for the remaining month-and-a-half of the season.

Of course, it all comes back to 50 Cent.