A key component of the Pac-12's branding emphasizes its regional ties to Silicon Valley and Hollywood. The conference spotlights these ties at the beginning of each football season with media days at a major film studio lot, and at the end with the Championship Game held in Santa Clara. Ahead of the 2017 college football…
Immediately following the final session of 2016 Pac-12 football media days, a friend packed into my Toyota Prius and we hit the road for Las Vegas. We're no rookies to the Southern California-to-Las Vegas drive, but this was the first expedition we were making specifically to see rookies. Basketball replaced the usual Sin City M.O.…
